SEO grounded in commercial logic
We build SEO strategies shaped by your customer economics and market position. Technical optimisation, content designed around purchase intent, and authority that compounds over time. Sustainable acquisition for businesses willing to invest in long-term growth.
Here's the thing about SEO...
It takes time. Real time. We're talking 6-12 months before you see serious results.
Why? Because Google doesn't trust new content immediately. You need to build authority, create genuinely helpful content, and earn links from sites that actually matter. There's no shortcut that doesn't involve risking a penalty.
We do it differently:
We're upfront about timelines (yes, it's slow at first)
We only use strategies that'll work long-term
We show you exactly what we're doing (and why)
We track real metrics like leads and revenue, not just traffic
Is SEO right for every business? Honestly, no. If you need leads tomorrow, run Google Ads. If you're looking for long-term, compound growth that gets cheaper over time, then SEO makes sense.
We're only interested in working with businesses where we can actually deliver results. So if we think SEO isn't the right fit for you right now, we'll tell you straight up.
SEO challenges we help Melbourne businesses solve
Growing your business through organic search comes with real challenges. Here are the most common obstacles we help overcome:
📊 Measuring what matters
The challenge: You're tracking rankings and traffic, but can't connect SEO efforts to actual business outcomes like leads or sales.
Our approach: We set up proper conversion tracking from day one and report on metrics that impact your bottom line—not just vanity numbers.
⏱️ Time to results
The challenge: SEO takes months to show results, making it hard to justify the investment or stay patient during the growth phase.
Our approach: We set realistic expectations upfront and show incremental progress every month, so you can see your investment working.
🎯 Finding the right keywords
The challenge: You could rank for hundreds of keywords, but which ones actually bring customers? Targeting the wrong keywords wastes time and budget.
Our approach: We focus on commercial intent—keywords that signal buying intent, not just curiosity. Quality over quantity.
SEO success isn't about following a generic playbook. It's about understanding your business, your customers, and building a strategy that aligns with both.
First things first—we need to understand your business. Not just "what keywords do you want to rank for" but:
→ How do you make money?
→ Who are your actual customers?
→ What problems are they trying to solve when they search?
→ What's a customer worth to you?
→ What have you tried before?
Then we audit your website. We'll find issues—every site has them. We'll prioritize what actually matters vs. what's just noise.
We also look at your competitors. Not to copy them, but to figure out where the gaps are and where they're missing opportunities.
What you get: A proper plan with realistic goals. Not "you'll be #1 for everything," but "here are the 50 keywords that'll actually drive business, and here's the timeline."
Month 1: Understanding your business
Months 2-3: Technical foundation
Technical SEO isn't exciting, but it matters.
If your site loads slowly, Google won't rank it. If your mobile experience isn't great, you're losing traffic. If Google can't crawl your site properly, nothing else matters.
So we fix:
→ Page speed
→ Mobile usability issues
→ Crawl errors and broken links
→ Duplicate content problems
→ Schema markup
This isn't sexy work. You won't see rankings jump immediately. But it's the foundation everything else is built on.
What you get: A site that Google can actually crawl and index properly.
Months 3-12: Creating valuable content
Every page we create needs to:
1. Answer a real question your customers have
2. Be better than what's currently ranking
3. Make it easy for people to contact you or buy
Types of content we create:
→ Service pages that explain what you do clearly
→ Comparison content for people evaluating options
→ How-to guides that establish your expertise
→ Local pages for businesses serving specific areas
We're not pumping out 50 blog posts a month. We're creating 2-4 pieces that actually drive business results.
What you get: Content that ranks AND converts. Quality over quantity.
Months 4-12: Building authority
Google's algorithm basically asks: "Do other respected sites link to you?"
So we need to earn links. Not buy them (that's risky), not spam directories (that's ineffective), but actually earn them.
How?
→ Creating content that's genuinely link-worthy
→ Guest posting on industry sites (when it makes sense)
→ Getting mentioned in publications through PR
→ Partnering with related businesses
→ Helping journalists with expert quotes
This takes time. We aim for 5-20 quality links per month. Not thousands of directory links—actual links from sites with real traffic and authority.
What you get: Steady growth in authority. This is what actually moves rankings.
Ongoing: Tracking what matters
Every month you get a report showing:
Rankings
Organic traffic
Conversions
Revenue
We also jump on a call to walk through what's working, what's not, and what we're adjusting.
If something's not working, we change course. We follow the data.
What you get: Complete transparency. You'll know exactly what we're doing and why.
Frequently Asked Questions
How long until I see results?
1
Realistically, 4-6 months before you see meaningful progress.
Month 1-2: Foundation work
Month 3-4: First ranking improvements
Month 5-6: Traffic starts increasing noticeably
Month 7-9: Conversions from organic become consistent
Month 10-12: ROI becomes clearly positive
SEO is a long game. If you need results this month, paid advertising is a better option.
Can you guarantee rankings?
2
No, and neither can anyone else honestly.
Google's algorithm changes constantly. Your competitors are working to outrank you. There are hundreds of ranking factors.
What we can guarantee:
We'll do the work we commit to
We'll use proven strategies
We'll be transparent about progress
We'll tell you upfront if we can't help
Results vary based on your market, competition, and execution. But we have a solid track record over 10 years.
Do I need to sign a long-term contract?
3
No. Month-to-month.
We'd rather earn your business every month than lock you in.
SEO does take 6-12 months to show real results, so you need to be thinking beyond a month or two. But there's no contractual obligation.
You can leave with 30 days notice if it's not working out.
Most clients stay for 2+ years because results keep improving.
What if you've never worked in my industry?
4
We'll tell you upfront.
We've worked with law firms, furniture stores, SaaS companies, medical practices, home services, B2B manufacturers, and more.
If we've worked in your industry, we already know what works.
If we haven't, we'll be honest about that. Sometimes SEO fundamentals apply universally. Sometimes it means we'd be learning on your investment.
We'd rather decline work than take on something we can't deliver on.
How do I know if SEO is right for my business?
5
SEO makes sense if:
Your customers search Google for what you offer
You can invest consistently for 6-12 months
You're focused on long-term growth
Your industry has meaningful search volume
SEO might not be right if:
You need leads this month
Nobody searches for what you sell
You're in an extremely competitive niche with limited budget
Your business model is still evolving
Not sure? Book a call. We'll assess your market and give you an honest opinion.
Ready to get started?
✹
Ready to get started? ✹
Book a free 30-minute discovery call. We'll discuss your challenges, explore what's possible, and see if we're the right fit.