Our Story

//neh-ti-je//

noun: result, outcome, consequence in Turkish

The measurable outcome. The real result.

neticé exists because search marketing should serve commercial outcomes.

After a decade working across SaaS, tech, and premium B2B brands, we saw the gap. Businesses investing in campaigns without clear line of sight to revenue. Strategy treated as optional. Performance measured in clicks instead of profit.

We built neticé to close that gap.

We start with your business model. Customer economics inform campaign design. Market position shapes SEO strategy. Profit margins guide PPC bidding. Search becomes a revenue lever, not just a traffic source.

Strategy drives execution. Data guides decisions. Performance connects to growth.

We work with Australian businesses that see search as a commercial function. Marketing leaders who want a partner that thinks strategically and moves quickly.

That's neticé. Search marketing grounded in business reality.

Meet the Team

  • Betül Saçma

    Founder

    Betül brings a decade of experience in search marketing and performance analytics, working with global e-commerce and B2B brands across European and Australian markets. Her approach combines data science with behavioural insight to design campaigns grounded in customer economics and commercial outcomes.

    She examines how people search, evaluate, and convert. Strategy shapes execution. Customer intent informs structure. Data guides decisions. At neticé, every campaign is built to serve business growth, measured in revenue impact.

  • Tuğba Yetkin

    Creative & Partnerships Director

    Tuğba focuses on partnerships, community-led growth, and brand culture. Through her social club, The Housewarming Club, she designs experiences that strengthen team culture and connection. She supports neticé with creative direction, social strategy, and paid social campaigns that connect authentically with audiences.

  • Vyan Ostojic

    Social & Creative Strategist

    Vyan brings expertise in social strategy, paid creative, and design systems. She blends agency and in-house experience to craft campaigns and content that connect with audiences, drive engagement, and support measurable brand growth across platforms.

  • Ezgi Can Sezen

    E-commerce Growth Strategist

    Ezgi specialises in e-commerce growth, performance marketing, and conversion optimisation. With hands-on experience across global brands, she combines data, customer insight, and commercial thinking to drive sustainable growth across paid media, platforms, and digital channels.

  • Nadire Yapar Harman

    Social Strategist

    Nadire blends customer insight, creative thinking, and brand storytelling. With a background across retail, PR, and social media, she helps brands build authentic connections through clear strategy, thoughtful content, and culturally aware communication.

Today, neticé works with Australian businesses that see search marketing as a commercial function.

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Today, neticé works with Australian businesses that see search marketing as a commercial function. *

We build strategies grounded in customer economics and designed for sustainable growth. Strategy that drives execution. Performance that connects to revenue.

At neticé, every campaign starts with your business model. We map customer intent, design around profitability, and measure what matters to your bottom line. Strategy shapes structure. Data guides decisions. Growth compounds over time.

We work with marketing leaders and founders who value strategic thinking, transparent reporting, and measurable outcomes. One thoughtful partnership at a time, we're building search marketing that earns its place in your budget.

Contact us