Search engine marketing built around your commercial model
We design PPC and SEO campaigns shaped by your customer economics and growth targets. We map every campaign to customer intent, calibrate bidding to your margins, and build acquisition systems that compound over time. You receive clear reporting that connects search activity to revenue outcomes and the drivers behind them.
We build search strategies that drive commercial growth
After a decade in search marketing, we've learned one thing: the best strategies start with your customer economics, not platform features.
Every campaign we build maps to how your customers actually search, evaluate, and buy. We design around your margin targets, measure what matters to revenue, and build systems that compound over time.
You get a strategy that shapes execution. Commercial outcomes you can track. Growth you can scale.
-
We’re a Melbourne-based SEM studio built on the belief that PPC and SEO should serve commercial outcomes. We combine data analysis, customer economics, and market understanding to design search strategies that drive measurable growth for Australian brands.
-
We start with your business model. What drives margin? How do customers find and evaluate you? What's your market position? From there, we build search strategies grounded in commercial logic. SEO for systematic acquisition. PPC calibrated to profitability. Both are designed to work as one integrated system. Strategy informs structure. Data guides decisions. Performance connects to revenue.
-
Australian businesses that treat search as a growth function. Companies with clear commercial targets and the conviction to invest strategically. Founders, CMOs, and marketing leaders who want a partner that operates at their level and understands unit economics as well as search algorithms.
-
Strategic SEO for long-term market capture. Performance PPC calibrated to margin and CAC targets. Search strategy and audits. Attribution modelling and conversion optimisation. Integrated campaigns designed around customer intent and commercial outcomes.
-
We operate at the intersection of strategy and execution. Your search marketing connects directly to business growth. Clear reporting focused on revenue impact. Partnership built on transparency and measurable outcomes. You get a team that thinks commercially and moves quickly.
Our story is built on a simple belief:
Strategy drives performance
After a decade in search marketing, we saw a gap. Businesses are investing in campaigns without understanding what drives commercial outcomes. Budgets are allocated to platforms rather than strategy. Performance is measured in clicks instead of revenue.
We built neticé to address this. A digital marketing agency in Melbourne where strategy shapes execution, where campaigns are designed around customer economics and margin targets, and reporting connects to business growth.
We work with Australian brands that see search as a commercial function, companies that value strategic thinking, measurable outcomes, and sustainable growth. We do search marketing grounded in commercial logic, and our strategic work earns its place in your budget.
netice [neh-tee-je]: result, outcome, consequence
Why neticé exists
We start where most agencies finish. Your customer economics, market position, and profit margins shape everything we build.
We do SEO for systematic market capture and calibrate PPC to what you can afford to pay. We design campaigns that go hand in hand and compound over time.
You get a partner who learns your business once and operates independently within your strategic framework. Clear monthly reporting, fast decisions, accountable to outcomes and focused on reaching neticé.
Our services
-
Performance Marketing
Growth you can measure. Results you can scale.
Google Ads and Meta campaigns designed around your customer economics. Our PPC management services in Melbourne focus on profitable acquisition, every campaign is calibrated to margin thresholds and tracked to revenue impact. Strategy-led execution for sustainable growth. For marketing leaders who see PPC as a revenue function. Starts with a free audit, followed by a strategic roadmap and monthly performance reviews. Solves wasted ad spend, unclear attribution, and platform-first thinking that ignores profitability.
-
SEO & Content Strategy
Visibility that lasts. Growth that compounds.
Technical SEO combined with content strategy to build long-term organic presence. Our SEO services in Melbourne cover keyword research, monthly content creation, link building, and authority growth designed to strengthen your market position over time. For B2B and premium brands seeking sustainable acquisition. 6-12 month commitment for compounding results. Starts with audit and opportunity mapping, then monthly execution. Solves dependence on expensive paid channels, lack of organic visibility, and content that doesn't rank.
-
Custom Packages
Tailored solutions built around your reality.
Flexible service combinations designed for your goals, budget, and timeline. Whether you need focused work on one channel or a comprehensive multi-channel strategy, we adapt to where you are.
For brands with specific requirements, budget constraints, or complex growth stages. Starts with a discovery call, followed by a custom proposal and flexible engagement terms. Solves one-size-fits-all packages and rigid contracts that don't match your business needs.
Meet the Founder
I'm Betül Saçma. I founded neticé to build search marketing grounded in commercial strategy and customer behaviour.
I bring a decade of experience managing performance campaigns for global e-commerce and B2B brands. My approach combines data analysis with behavioural insight—examining how customers search, evaluate, and convert.
Before founding neticé, I managed high-stakes paid search campaigns across European and Australian markets. My background spans communication sciences and business analytics. I approach search marketing as both a commercial discipline and a study of decision-making.
At neticé, every campaign starts with your business model. Strategy drives execution. Data guides decisions. Performance connects to revenue. We build search marketing that earns its place in your budget.
Based in Melbourne, working with brands across Australia
We're located at StartSpace in State Library, a collaborative workspace where good ideas happen. We operate by appointment only, so if you'd like to meet in person, let us know and we'll schedule a time.
Hours
Monday–Friday
10am–6pm
Frequently Asked Questions
-
We limit our client roster to maintain craft. You work directly with specialists, not account managers. We focus on measurable results and cultural insight not vanity metrics and generic templates.
-
We work with both, as long as there's budget for proper execution.
-
Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
-
Transparent monthly retainers based on scope. No percentage cuts, no hidden fees. We'll provide clear pricing in your proposal.
-
Revenue impact, cost per acquisition, and return on ad spend. Success means your campaigns are profitable and scalable. We track conversion efficiency, customer acquisition cost relative to lifetime value, and how search contributes to overall business growth. If the numbers work for your business model, we're succeeding.
-
As much or as little as you want. We need access to brand knowledge and feedback, but we handle the execution.
-
Yes. We're experienced with most major platforms and can integrate with your current tools.
-
Fast. After our discovery call, we can typically onboard within 1-2 weeks. We'll audit your current setup, align on strategy, and start executing. No endless onboarding processes or months of planning. We believe in learning by doing. That said, we won't rush just to start billing. We take the time needed to understand your brand properly, then we move with intention.
-
No problem. We can work alongside your existing team or take over completely, whatever makes sense for your situation. If you're mid-contract elsewhere, we're happy to start with a specific project (like an audit or campaign) while you transition. We're not here to trash other agencies. We're here to deliver better work.
-
Both. We offer month-to-month retainers for ongoing marketing management (PPC & SEO) and standalone projects like audits or strategic consultations. Our retainer work delivers the best long-term results because we can optimise continuously and build real momentum. But if you need a one-off audit or strategic roadmap to guide your internal team, we can do that too. It depends on what you need and where you're at.
Get a free audit on us
Curious what we can do for your project? Fill out the form and we'll send you a free, no-strings-attached audit.