search is changing fast. by 2026, answer and generative engines will reshape how people find information. this post explores what aeo and geo mean, how they differ from seo, and how brands can stay visible in an ai-first world.

search is evolving beyond keywords and clicks. answer engine optimisation (aeo) focuses on clarity, structure and trust, helping brands be chosen as the answer, not just found in results. here’s how aeo and seo work together to keep you visible in an ai-first world.